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• University Gamblers: The Power of Persuasive Messaging in Television Advertising

  Dr. Nicholas Ochieng Oduor

  1 - 16

  2025-06-09

• Celebrity Endorsement: Television Advertisements and Sports Gambling Behaviour among University Students in Kenya

  Nicholas Ochieng Oduor, Professor Hellen Mberia, Dr. John Ndavula

  1 - 17

  2023-03-04

• TELEVISION BETTING ADVERTISEMENTS AND THE GAMBLING BEHAVIOR OF UNDERGRADUATE UNIVERSITY STUDENTS AGED BETWEEN 18 AND 25 YEARS IN KIAMBU COUNTY KENYA

  Juliet Waruguru Mwai, Professor Hellen Mberia

  20 - 44

  2022-05-23

• Betting Menace: Riddle of Television Advertising and University Students Betting Behaviour

  Nicholas Ochieng Oduor, Professor Hellen Mberia, Dr. John Ndavula

  55 - 66

  2023-04-24

• Implications of Economic Incentivization of User-Generated Content on Local Film and Television Production in Kenya

  Sheila Joy Mulinya, Dr. John Ndavula, Dr. Joan Mutua

  98 - 116

  2025-05-13