African Market Strategies

International Journal of Strategic Marketing Practice Vol. 5 No. 2 (2023)

International Journal of Strategic Marketing Practice (IJSMP) is a peer reviewed journal published by IPRJB. The journal is published in printed and online version. Strategic marketing practice involves the recognition of competition and the identification of competitive advantage. This requires both an accurate understanding of market needs, and a willingness to shape the business and its products around the needs of selected customers.

TOPICS IN THE BOOK

• Understanding Customers’ Satisfaction and Loyalty to Product Quality and Branding in Cameroon
• Effects of Firm Size on Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya
• Relationship between Firm Readiness and the Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya
• The Impact of Globalization on Strategic Management in Lebanon
• Effect of Niche Marketing on Performance of International Courier Companies in Kenya