Mixed Methods Research: Intergrating Interviews With Online Surveys

SUMMARY

This book provides a practical guide to conducting mixed methods research by combining online surveys with interviews to gain comprehensive insights into digital phenomena. It covers the foundations of research design, including deductive and inductive logic, research paradigms, and the rationale for using mixed methods, while also addressing common shortcomings. The text explains hypothesis development, population selection, and sampling techniques, including non-probability, convenience and qualitative sampling approaches. Detailed guidance is provided on designing and pretesting online questionnaires, ensuring validity and reliability, and addressing survey limitations. The book also explores the interview process, emphasizing credibility, trustworthiness, and the rationale for qualitative engagement. Data analysis is presented in depth, covering descriptive and inferential statistics, structural equation modeling, transcription, pattern matching, and coding with software like NVivo. Ethical considerations are highlighted throughout, including informed consent, voluntary participation, anonymity, beneficence, integrity, scientific value, and specific online research ethics. Overall, the book equips researchers with the knowledge and practical tools to effectively integrate qualitative and quantitative methods for rigorous, ethical, and insightful research.