Pricing Strategies and Profitability Analysis

International Journal of Finance and Accounting Vol. 2 No. 3 (2017)

International Journal of Finance and Accounting (IJFA) is a peer reviewed journal published by IPRJB. IJAF emphasize on the interdependency of accounting and finance reflects the increasing complexity of corporate financial management in recent years and verifies the importance of understanding accounting and finance from an international context. Being a high factor journal, IJAF reflects in both online and printed version.

TOPICS IN THE BOOK

• Effects of Education on the Performance of Small Enterprises in Kenya: A Case Study of Gikomba Market, Nairobi
• Effect of an IPO on the Financial Performance of Listed Companies in the Nairobi Securities Exchange
• An Analysis of the Effect of Pricing Strategies on Profitability of Insurance Firms in Kenya
• Effect of Skimming Pricing Strategy on the Profitability of Insurance Firms in Kenya
• Effect of Penetration Pricing Strategy on the Profitability of Insurance Firms in Kenya
• Effect of Premium Pricing Strategy on the Profitability of Insurance Firms in Kenya
• Effect of Optimization Pricing Strategy on the Profitability of Insurance Firms in Kenya