Effects of Market Factors on Household Food Security among Food Vendors in Mbale, Vihiga County, Kenya
DOI:
https://doi.org/10.47604/jpid.3534Keywords:
Market Structure, Household Food Security, Marketing, Household Production, Food IndustryAbstract
Purpose: Market factors such as market value of vended food has significant effect in the household food security among the food vendors in Mbale town, Vihiga County. The demand levels increase with types of food sold, etc. And this nature of the demand will determine the price ceiling for the food vendors. The study investigates the effects of demand level of food; market segmentation of food; and cost of preparation of food on household food security among food vendors in Mbale, Vihiga County.
Methodology: This research thus targeted 176 food vendors in Mbale town and all the respondents were used in census sampling. Structured questionnaires and interviews were applied in data collection, and analysis. This was further conducted by use of Statistical Package for Social Sciences (SPSS). Content analysis was used to analyze qualitative information. A multiple regression analysis was applied to test relationships between study parameters.
Findings: The research revealed that market demand is a critically significant determinant of food vending in Mbale (68.8%); with substantial 59.7% agreeing market segmentation through having specific clientele demand; and equally a considerable number (57.4%) agreeing that the costs of preparation are minimal due to the few inputs required.
Unique Contribution to Theory, Practice and Policy: The research recommends subsidies and maintenance of input costs by having bulk buying schemes; packaging material subsidies with regards to preparation costs.
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