EFFECTIVENESS OF FEEDBACK MECHANISMS IN CDAs OFFICES AND YOUTH GROUPS:A CASE STUDY OF NYERI TOWN CONSTITUENCY YOUTH ENTERPRISE SCHEME (C-YES), KENYA
Keywords:
Feedback mechanisms, CDAs offices and Youth Groups.Abstract
Purpose: The purpose of this study was to establish the effectiveness of Feedback mechanisms in CDAs offices and Youth Groups.
Methodology: A descriptive survey research design was used. Questionnaires were used to collect data. A population of 260 respondents was chosen, consisting of 200 youth groups and 60 CDAs. A sample size of 50% was chosen. The sample was 130 individuals divided into 100 youth groups and 30 CDAs. The tool for analysis was S.P.S.S; a Windows based statistical Package for social science. Presentation of the findings was done in tabulated and graphical formats.
Results: Findings indicated that the feedback mechanisms between youth groups and CDAs are not effective and this may have a bearing on the successful disbursement of youth funds. This conclusion was reached because both groups disagreed acknowledging the receipt of letters, emails, replying of emails, returning calls left on voice mail and confirmation of attendance or non- attendance to organized meetings.
Unique Contribution to Theory, Practice and Policy: Following study results, it was recommended that the stakeholders ensure that both groups have feedback mechanisms that will ensure that there are effective communication channels. The groups should agree on the channels of communication to use for example if they prefer emails, telephone, SMS and social media.
Keywords: Feedback mechanisms, CDAs offices and Youth Groups.
Downloads
References
Babbie, E. R., 2004. The Practice of social research Belmont C.A. Wadsworth
Blumler, J. G., & Katz, E. (1974). The uses of mass communications.
Gudda P. and Ngoze M. (2011). Sustainable Youth Employment Programmes in Kenya: The case of the Youth Enterprise Development Fund. Unpublished Thesis. Jomo Kenyatta University of Agriculture & Technology
Horton, D., & Richard Wohl, R. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry, 19(3), 215-229.
Katz, E. (1959). Mass communications research and the study of popular culture: An editorial note on a possible future for this journal. Studies in public communication, 2, 1.
Katz, E., & Blumler, J. G. (1974). The uses of mass communications: Current perspectives on gratifications research. Sage Publications.
Klapper, J. T. (1963). Mass communication research: An old road resurveyed. Public Opinion Quarterly, 27(4), 515-527.
Lazarsfeld, P., & Merton, R. K. (1948). Mass communication, popular taste and organized social action. Media studies, 18-30.
Miller, K. (2005). Communication theories. USA: Macgraw-Hill.
Mugenda, Olive M. and Mugenda, Abel G. (2003). Research Methods: Quantitative and Qualitative Approaches, Acts Press, Nairobi-Kenya
Njoroge, M. C., Kimani, P., & Kikech, B. J. (2011). New Media in Kenya: Putting Ethnicity in Perspective. In Cultural Identity and New Communication Technologies: Political, Ethnic and Ideological Implications (pp. 40-65). IGI Global.
Ramaprasad, A (1983) "On the Definition of Feedback", Behavioral Science, Volume 28, Issue 1. 1983.
Rao Y. V (1966), Communication and Development: A Study of Two Indian Villages, University of Minnesota Press, Minneapolis.
Rubin, A. M. (2009). Uses and gratifications. The SAGE handbook of media processes and effects.
Downloads
Published
How to Cite
Issue
Section
License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
