Vol. 2 No. 3 (2017)

Articles

• EFFECTS OF EDUCATION ON THE PERFORMANCE OF SMALL ENTERPRISES IN KENYA: A CASE STUDY OF GIKOMBA MARKET, NAIROBI.

  Michael Olotch

  1 - 23

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• EFFECT OF ECONOMY PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA.

  Sheila Mungure

  24 - 43

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• AN ANALYSIS OF THE EFFECT OF PRICING STRATEGIES ON PROFITABILITY OF INSURANCE FIRMS IN KENYA

  Perminus Kariuki Nyaga, Mr. Wilson Muema

  44 - 65

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• EFFECT OF ECONOMY PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA.

  Perminus Kariuki Nyaga, Mr. Wilson Muema

  66 - 78

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• EFFECT OF SKIMMING PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA

  Perminus Kariuki Nyaga, Mr. Wilson Muema

  79 - 92

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• EFFECT OF PENETRATION PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA.

  Perminus Kariuki Nyaga, Mr. Wilson Muema

  93 - 106

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• EFFECT OF PREMIUM PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA.

  Perminus Kariuki Nyaga, Mr. Wilson Muema

  107 - 118

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• EFFECT OF OPTIMIZATION PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA.

  Perminus Kariuki Nyaga, Mr. Wilson Muema

  119 - 130

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