Vol. 3 No. 2 (2024)

Articles

• Effect of Augmented Reality (AR) Applications on In-Store Shopping Experience in South Africa

  Phumzile Mlambo

  59 - 70

  • PDF

• Effect of Fashion Subscription Services on Consumer Retention in Japan

  Ayaka Shimizu

  30 - 44

  • PDF

• From Studio to Runway: Ghanaian Fashion Designers' Creative Processes

  Ophelia Ohenewa Mefful (PhD), Sheila Naa Tetteorkor Clottey, Laura Esinam Kattah

  1 - 14

  • PDF

• Effect of Customization Options on Consumer Satisfaction in Fashion Retail in Vietnam

  Pham Linh

  45 - 58

  • PDF

• Impact of Virtual Fitting Technology on Online Apparel Sales in Ghana

  Ama Mensah

  15 - 29

  • PDF