Vol. 3 No. 3 (2024)

Articles

• Impact of Digital Fashion Shows on Consumer Engagement with Fashion Brands in Nigeria

  Emeka Ihenacho

  25 - 34

  • PDF

• Fashion Design Innovation on Market Share in Luxury Brands in South Africa

  Jacob Zuma

  14 - 24

  • PDF

• Influence of Fashion Brand Loyalty Programs on Repeat Purchases in Uganda

  Robert Andrew

  35 - 44

  • PDF

• Effect of Fashion E-Commerce User Experience on Customer Retention in Ghana

  Michael Ofori

  1 - 13

  • PDF