Influence of Gender Roles on Career Choices in Kenya
DOI:
https://doi.org/10.47604/ijs.3204Abstract
Purpose: The aim of the study was to analyze the influence of gender roles on career choices in Kenya.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: Traditional gender roles in Kenya steer men toward fields like engineering and leadership, while women gravitate toward caregiving roles such as teaching. Societal norms and limited access to education, especially in rural areas, reinforce these stereotypes. A 2021 study found 70% of participants felt gender expectations shaped their career paths. Efforts like STEM programs for girls are challenging these norms, but progress is slow. Achieving equitable career opportunities requires breaking these stereotypes and promoting choice based on ability and interest.
Unique Contribution to Theory, Practice and Policy: Social role theory, gender schema theory & expectancy-value theory may be used to anchor future studies on analyze the influence of gender roles on career choices in Kenya. Practically, educational institutions must implement gender-neutral career counseling programs that provide all students with equal opportunities to explore a wide range of career options, irrespective of their gender. Policy interventions should focus on addressing systemic gender inequalities in the workforce
Downloads
References
Akosah-Twumasi, P., Emeto, T. I., Lindsay, D., Tsey, K., & Malau-Aduli, B. S. (2018). A Systematic Review of Factors That Influence Youths Career Choices—the Role of Culture. Frontiers in Education, 3, 58. https://doi.org/10.3389/feduc.2018.00058
Australian Bureau of Statistics. (2021). Labour Force, Australia. Retrieved from https://www.abs.gov.au/statistics/labour/employment-and-unemployment/labour-force-australia/latest-release
Baker, S., & Pugh, A. (2020). The impact of gender roles on career decisions in the UK. British Journal of Social Psychology, 59(1), 20-35. https://doi.org/10.1111/bjso.12342
Bem, S. L. (2020). Gender schema theory: A cognitive account of gender development. Psychology Review, 3(1), 45-56. https://doi.org/10.1037/prl0000335
Bittman, M., England, P., Sayer, L., Folbre, N., & Matheson, G. (2018). When gender trumps money: Bargaining and time in household work. American Journal of Sociology, 111(5), 1279-1315. https://doi.org/10.1086/499507
Central Statistical Agency of Ethiopia. (2020). Labour Force and Employment. Retrieved from http://www.csa.gov.et/
Charles, M., & Grusky, D. B. (2020). Occupational ghettos: The worldwide segregation of women and men. Stanford University Press. https://doi.org/10.1515/9781503614341
Chen, L., Zhang, J., & Liu, Y. (2021). Traditional gender roles and career aspirations in Chinese college students. Asia Pacific Journal of Education, 41(2), 256-269. https://doi.org/10.1080/02188791.2021.1872193
Citizen Digital. (2023). Examining career growth trends and opportunities in Kenya's job market. Retrieved from https://citizen.digital/news/examining-career-growth-trends-and-opportunities-in-kenyas-job-market-n319840
Eagly, A. H., & Wood, W. (2016). Social role theory of sex differences and similarities: Implications for the partner preferences of women and men. Journal of Personality and Social Psychology, 101(4), 654-671. https://doi.org/10.1037/a0027298
Eccles, J. S., & Wigfield, A. (2019). Expectancy-value theory of motivation: Contemporary advancements and future directions. Developmental Review, 53, 100-118. https://doi.org/10.1016/j.dr.2019.100005
Federal Institute for Vocational Education and Training. (n.d.). Vocational Training in Germany. Retrieved from https://www.bibb.de/en/
Filmer, D., & Fox, L. (2014). Youth Employment in Sub-Saharan Africa. The World Bank. https://doi.org/10.1596/978-1-4648-0107-5
Fox, L., Senbet, L. W., & Simbanegavi, W. (2016). Youth Employment in Sub-Saharan Africa: Challenges, Constraints and Opportunities. Journal of African Economies, 25(suppl_1), i3–i15. https://doi.org/10.1093/jae/ejv027
Glick, P., & Fiske, S. T. (2019). Gender discrimination in the workplace: Implications for career choices. Psychology of Women Quarterly, 43(4), 462-480. https://doi.org/10.1177/0361684319872820
Gomes, A., & Neves, J. (2013). Public or private sector employment preferences: A study of Brazilian students. Journal of Economic Psychology, 39, 1-11. https://doi.org/10.1016/j.joep.2013.06.005
González, A., & Sánchez, M. (2022). The influence of family expectations on career choices in Spain. International Journal of Educational Research, 47(3), 15-25. https://doi.org/10.1016/j.ijer.2021.102415
Korean Statistical Information Service. (2020). Graduates by Field of Study. Retrieved from https://kosis.kr/statHtml/statHtml.do?orgId=101&tblId=DT_1YL20601&conn_path=I2
Ministry of Education and Culture, Indonesia. (2019). Higher Education Statistics. Retrieved from https://pdpt.kemdikbud.go.id/
Ministry of Education, Government of India. (2020). All India Survey on Higher Education 2019-20. Retrieved from https://www.education.gov.in/en/statistics-new
Mtemeri, J. (2022). The impact of school on career choice among secondary school students. Global Journal of Guidance and Counseling in Schools: Current Perspectives, 12(2), 185–197. https://doi.org/10.18844/gjgc.v12i2.8158
Ogunyemi, A. O., & Oduwole, O. A. (2021). Cultural norms and gendered career choices in Nigeria. African Journal of Career Development, 6(1), 45-58. https://doi.org/10.31920/123-4567
Rahman, M. M., & Islam, M. S. (2021). Determinants of Career Choice among the Youth in Bangladesh: A Multidimensional Analysis. International Journal of Research and Innovation in Social Science, 5(8), 123-130. https://doi.org/10.47772/IJRISS.2021.5806
Salami, S. O. (2008). Roles of personality, vocational interests, academic achievement and socio-cultural factors in educational aspirations of secondary school adolescents in southwestern Nigeria. Career Development International, 13(7), 630-647. https://doi.org/10.1108/13620430810911092
Statistics Canada. (2021). Labour Force Survey, December 2020. Retrieved from https://www150.statcan.gc.ca/n1/daily-quotidien/210108/dq210108a-eng.htm
Takahashi, K., & Fujimoto, T. (2020). Masculinity and career choices in Japan: The case of male caregivers. Asian Journal of Social Science, 48(2), 55-70. https://doi.org/10.1163/15685314-2020
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Caleb Kinyua

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.