Vol. 2 No. 1 (2017)

Articles

• EFFECT OF EXPERIENTIAL MARKETING IN BUILDING BRAND EQUITY: A CASE OF SELECTED UNILEVER TANZANIA BRANDS

  Evelyn Maradufu Mukiira, Mr. Celestine Musau, Mr. Joseph Munyao

  1 - 31

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• EFFECTS OF SUPPLIER DEVELOPMENT PRACTICES ON PERFORMANCE OF PHARMACEUTICAL SUPPLIERS FOR HOSPITALS IN NAIROBI CITY COUNTY

  Kiminza B. Musyoki, Edith Ngugi

  32 - 56

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• PROCUREMENT PROCESS APPROVALS AND THEIR CONTRIBUTION TO HIGH QUALITY MARKET DRIVEN PRODUCTS: A CASE OF THE UNITED NATIONS ORGANIZATION STABILIZATION MISSION IN THE DEMOCRATIC REPUBLIC OF CONGO (MONUSCO) ENTEBBE SUPPORT BASE

  Gatta Ouyabaka Marius

  57 - 79

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• EFFECT OF INFORMATION FLOW SYSTEMS' AUTOMATION ON PERFORMANCE OF FINANCIAL MARKET INTERMEDIARIES IN KENYA

  Dennis G. c, Dr. Jane Gathenya, Dr.Willy Muturi

  80 - 96

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• Supplier Integration Practices and Production Capacity in Restaurant Enterprises, Kisumu City Kenya

  Patrick Onono Odhiambo, Dr. Bernard Kibeti Nassiuma

  97 - 105

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