Vol. 5 No. 2 (2023)

Articles

• Relationship between Firm Readiness and the Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya

  Joseph Tatua, Dr. Lilian Mwenda , Dr. Anita Wachira

  20 - 29

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• The Impact of Globalization on Strategic Management in Lebanon

  Abdel Ashraf Taqatqa

  1 - 10

  • PDF

• Understanding the Nexus between Customers Satisfaction with Product Quality and Branding on Consumer Loyalty: The Case of Consumers of Les Brasseries du Cameroun Products in the Buea Municipality

  Stephen Mokondo Moki (PhD), Kingsley Lyonga Ngange (PhD), Nicole Mayuk Mbiatem

  30 - 49

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• Effects of Firm Size on Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya

  Joseph Tatua, Dr. Lilian Karimi Mwenda, Dr. Anita Wachira

  11 - 19

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