Skip to main content
Skip to main navigation menu
Skip to site footer
Open Menu
International Journal of Strategic Marketing Practice
Current
Archives
About
About the Journal
Submissions
Editorial Team
Privacy Statement
Contact
Search
Register
Login
Home
/
Archives
/
Vol. 5 No. 2 (2023)
Vol. 5 No. 2 (2023)
Published:
2023-04-17
Articles
Relationship between Firm Readiness and the Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya
Joseph Tatua, Dr. Lilian Mwenda , Dr. Anita Wachira
20 - 29
PDF
The Impact of Globalization on Strategic Management in Lebanon
Abdel Ashraf Taqatqa
1 - 10
PDF
Understanding the Nexus between Customers Satisfaction with Product Quality and Branding on Consumer Loyalty: The Case of Consumers of Les Brasseries du Cameroun Products in the Buea Municipality
Stephen Mokondo Moki (PhD), Kingsley Lyonga Ngange (PhD), Nicole Mayuk Mbiatem
30 - 49
PDF
Effects of Firm Size on Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya
Joseph Tatua, Dr. Lilian Karimi Mwenda, Dr. Anita Wachira
11 - 19
PDF
mainnav
IPRJB Main Navigation
IPRJB Home
Journal Shop
Book Publishing
Payment Options
Contact
Journals Navigation
Journals(All)
Copyright Policy and Licensing
Conflicts of Interest
Archiving and Repository policy
Open Access Policy
Peer Review & Publication Policy
Current Issue
Information
For Readers
For Authors
For Librarians