Vol. 6 No. 2 (2024)

Articles

• Role of Artificial Intelligence in Marketing Automation in China

  Mercy Chen

  25 - 35

  • PDF

• Impact of Digital Transformation on Strategic Marketing Practices in Germany

  Conrad Albrecht

  1 - 12

  • PDF

• Consumer Behavior Analysis in the Age of Big Data for Effective Marketing Strategies

  John Williams

  36 - 46

  • PDF

• Role of Social Media Influencers in Brand Management in Indonesia

  Herman Aditya

  13 - 24

  • PDF

• Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility

  Matthew Kiptoo

  46 - 56

  • PDF