Effect of Stakeholder’s Engagement on the Competitiveness of Savings and Credit Cooperatives Societies in Kenya
DOI:
https://doi.org/10.47604/ejbsm.3650Keywords:
Stakeholder Engagement, Organizational Competitiveness, Savings and Credit Cooperative SocietiesAbstract
Purpose: SACCOS operates in the same industry as commercial banks that present a high level of competition. Therefore, this study focused on assessing the impact of stakeholder engagement on the competitiveness of SACCOS.
Methodology: The study sought to use a descriptive survey research design. The study population is 176 Deposit Taking SACCOS. Both primary and secondary data was collected. Secondary data was obtained from these companies' audited annual financial reports for five years from 2019 to 2023. To complement this data, questionnaires were administered to the employees of SACCOS. To analyze the data, descriptive statistics, correlation, and regression analysis was carried out with the aid of the Statistical Package of Social Sciences. The inferential statistical framework, specifically linear regression analysis, was employed to investigate the relationships between independent variable and the dependent variable. Findings were presented using tables, charts, and graphs, to enhance interpretation of results.
Findings: It was found that there is a significant and positive relationship between stakeholder’s engagement and competitiveness of Saccos (β1 =0.079, p=0.032).
Unique Contribution to Theory, Practice and Policy: The study recommended that Saccos need to up their game in stakeholder’s engagement and look beyond their ilk especially when crafting competitive strategies.
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Copyright (c) 2026 Maorwe Harun Narua , Dr. Kabare Karanja, Dr. Wallace Atambo, Dr. Rebeccah Ann Maina
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