Influence of Innovative Strategic Practices and Citizen Centric Strategies on Performance of Commercial Parastatals in Kenya
DOI:
https://doi.org/10.47604/ijsm.3826Keywords:
Citizen Centric, Innovation, Performance, Commercial ParastatalsAbstract
Purpose: The main purpose of the study was to assess the influence of innovation strategic practices and the influence of citizen centric strategies on the performance of commercial parastatals in Kenya. The study is anchored on resource-based theory, market- based view and transformation leadership theory.
Methodology: This study adopted mixed designs and descriptive and correlational designs. The population under this study was the 21 commercial parastatals in Kenya that have headquarters in Nairobi. The study adopted a stratified sampling approach. A pilot study was carried out to pre-test the validity and reliability of data collected using the questionnaire that was administered to respondents. Quantitative data was analyzed using Statistical Package for Social Sciences (SPSS). Descriptive statistics was used to ensure meaningful description of distribution of scores and measurements using indices.
Findings: The results revealed that all two variables had a positive and statistically significant effect on organizational performance (p < 0.05). Innovative strategies had the strongest influence, followed by citizen-centric strategies. The findings indicate that enhancing innovation, prioritizing citizen needs, significantly improve the performance of commercial parastatals.
Unique Contribution to Theory, Practice and Policy: The study concludes that the performance of commercial parastatals is significantly influenced by innovative strategies, citizen-centric approaches. To enhance performance, organizations should prioritize the adoption of innovative practices, actively engage citizens in service delivery, strengthen policy implementation, and foster visionary leadership that inspires and empowers employees.
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Copyright (c) 2026 Alice Wambui Munene, Jane Omwenga, Roba Adan Abdi Boyante
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