INFLUENCE OF ENVIRONMENTAL FACTORS ON SUCCESS OF ENTREPRENEURS IN THE TRADE SUB-SECTOR IN KENYA

Authors

  • Mercy Gathigia Karogo Dedan Kimathi University of Technology
  • Prof. Andrew Nyaboga Dedan Kimathi University of Technology
  • Prof. Mwita Marwa Dedan Kimathi University of Technology
  • Prof. Muruku Waiguchu Dedan Kimathi University of Technology

Keywords:

Marketing, capital access, government support, access to information, physical infrastructure, entrepreneurial success.

Abstract

Purpose: The purpose of this research was to assess environmental factors on entrepreneur success in Kenya.

Methodology: The study applied a descriptive research design. The researcher used both structured questionnaire that was designed for the entrepreneurs and interview schedules that were designed for SME managers/owners. The analysis of data was done using the Statistical Package for Social Sciences (SPSS version 23.0) computer software.

Results: The key findings indicate that there was a significant positive relationship between environmental factors and entrepreneurs' success apart from government support whose relationship with entrepreneurs' success is weak.

Unique Contribution to Theory, Policy and Practice: The study recommended adequate government support to SMEs; improved technology; ensuring that business information is accessed by entrepreneurs as easily as possible; and developing quality physical infrastructure. 


     

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Author Biographies

Mercy Gathigia Karogo, Dedan Kimathi University of Technology

Postgraduate Student

Prof. Andrew Nyaboga, Dedan Kimathi University of Technology

Lecturer

Prof. Mwita Marwa, Dedan Kimathi University of Technology

Lecturer

Prof. Muruku Waiguchu, Dedan Kimathi University of Technology

Lecturer

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Published

2017-12-07

How to Cite

Karogo, M. G., Nyaboga, P. A., Marwa, P. M., & Waiguchu, P. M. (2017). INFLUENCE OF ENVIRONMENTAL FACTORS ON SUCCESS OF ENTREPRENEURS IN THE TRADE SUB-SECTOR IN KENYA. European Journal of Business and Strategic Management, 2(9), 1–28. Retrieved from https://iprjb.org/journals/index.php/EJBSM/article/view/545

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