DEMOGRAPHIC PERSPECTIVES AND ORGANIZATIONAL PERFORMANCE IN OCCIDENTAL INSURANCE COMPANY

Authors

  • Mercy Waruguru Kirima School of Business Kenyatta University, Kenya
  • Elishiba Muthoni Murigi School of Business Kenyatta University, Kenya

Keywords:

Demographic Perspectives, Organizational Performance, Occidental Insurance Company

Abstract

Purpose: Strategic workforce diversity is applied in organization to improve performance. The primary aim of this study was to investigate the effect of strategic workforce diversity perspectives on organizational performance at the Occidental Insurance Company. The study sought to achieve four specific objectives, which were to determine the effect of demographic perspectives on organizational performance in Occidental Insurance Company, to assess the effect of human rresources perspective on organization performance in Occidental Insurance Company, to determine the effect of flexible work arrangement perspective on organization performance in Occidental Insurance Company and to establish the moderating effect of organizational factors on the relationship between workforce and performance in Occidental Insurance Company.

Methodology:  A primary data methodology was adopted using a closed questionnaire for data collection. Questionnaires were administered to all employees of Occidental Insurance Company. Data collected was coded and entered into SPSS version 21 software and analyzed quantitatively to generate both descriptive and inferential statistics.

Findings: The study revealed that demographic perspectives (p=0.00; p<0.05) and organizational factors (p=0.00; p<0.05) had a statistically significant effect on organizational performance. However, human resource perspective (p=0.392; p>0.05) and flexible work arrangement (p=0.454; p>0.05) were found not have a statistically significant influence on organizational performance. Further organizations factors were found to moderate the relationship between strategic workforce diversity and performance.

Unique contribution to theory, practice and policy: The study recommended that insurance companies and other businesses alike invest in demographic perspectives and organizational factors because they significantly influence performance of organizations.

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Author Biographies

Mercy Waruguru Kirima, School of Business Kenyatta University, Kenya

Post Graduate Student

Elishiba Muthoni Murigi, School of Business Kenyatta University, Kenya

Lecturer

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Published

2019-02-18

How to Cite

Kirima, M. W., & Murigi, E. M. (2019). DEMOGRAPHIC PERSPECTIVES AND ORGANIZATIONAL PERFORMANCE IN OCCIDENTAL INSURANCE COMPANY. European Journal of Business and Strategic Management, 4(1), 30 – 38. Retrieved from https://iprjb.org/journals/index.php/EJBSM/article/view/831

Issue

Vol. 4 No. 1 (2019)

Section

Articles

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