Vol. 10 No. 2 (2025)

Articles

• Strategic Planning and Sustainable Organizational Performance

  Owalo Eliud Okech, Prof. Evans Aosa

  33 - 55

  • PDF

• Digital Marketing Strategy and Brand Loyalty among Customers of Airtel Network, Kenya

  Dr. Victor Lusala Aliata

  1 - 11

  • PDF

• Corporate Governance, Macro Environment and Performance of Commercial State Corporations in Kenya

  Elvis Songa, Prof. Josiah Aduda, PhD, Dr. Onesmus Nzioka, PhD

  56 - 65

  • PDF

• Differentiation Strategy and Performance of Media Houses in Kenya

  Lyn Kwamboka Chief, Prof. Elegwa Mukulu, Dr. Kabare Karanja

  12 - 32

  • PDF