Vol. 9 No. 4 (2024)

Articles

• The Role of Digital Influencers as Opinion Leaders in Strategic Marketing Communication among Boutique Owners in Nairobi, CBD, Kenya

  Lydia Nyabonyi Okong’o, Prof. Hellen Mberia, PhD., Dr. Maureen Syallow

  1 - 14

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• Artificial Intelligence (AI) in Higher Education: A Threat or Helping Hand in Improving Student-Instructor Communication

  Abidemi Oluwafunmilayo Alade , Mariam Yetunde Afuwape

  45 - 61

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• Influence of Narrative Principles on Organizational Change Adoption of Blended Learning in Selected Kenyan Universities

  Eliezer Namu, Prof. Hellen Mberia

  15 - 23

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• An Evaluation of Stakeholder Involvement in the Development of Communication Plans Used in the Diffusion of Improved Maize Varieties among Farmers in the Semi-Arid Lower Eastern Kenya

  Emily Keles Muli, Prof. Maurice Sakwa, PhD, Dr. Masaya H. Chakava, PhD

  62 - 75

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• Compositional Elements of Photographic Coverage of the Westgate Mall Terrorist Attack

  Benjamin Mbatia Kinyanjui, Dr. Pauline Nasesia Ndoro, Prof. Wendo Nabea

  24 - 44

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