Influence of Geographical Diversification on Sustainable Performance of Private Universities in Kenya
DOI:
https://doi.org/10.47604/ijsm.3647Keywords:
Geographical Diversification, Higher Education Sustainability, Educational InstitutionsAbstract
Purpose: Both public and private universities have been obligated to revamp their strategies, including but not limited to diversification. This study aimed to assess the influence of geographical diversification on sustainable performance of private universities in Kenya.
Methodology: The research adopted post positivism philosophy. The target population was 1444 respondents comprising senior management of private universities which included vice chancellors, their deputies, registrars and key section heads. The sample size was 313 respondents determined using Taro Yamane’s formula. Structured questionnaires were used as the data collection instruments. 246 questionnaires were dully filled and returned. The data collected was quantitative which was then analyzed using SPSS and the results presented in form of descriptive and inferential data.
Findings: The results indicated that geographical diversification explains 17.5 per cent of sustainable performance.
Unique Contribution to Theory, Practice and Policy: From the results, the study recommended greater investment in Open and Distance Learning platforms and virtual learning technologies is imperative to accommodate both local and international students.
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Copyright (c) 2026 Agnes Mueni Mutinda, Dr. Dennis Juma (PhD), Dr. Hesbon N. Otinga (PhD), Dr. Daniel Kitonga (PhD)
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