Effect of Organizational Citizenship Behaviour on the Competitiveness of Savings and Credit Cooperatives Societies in Kenya
DOI:
https://doi.org/10.47604/ijsm.3651Keywords:
Organizational Citizenship Behavior, Cooperative Competitiveness, Savings and Credit Cooperative SocietiesAbstract
Purpose: Globalization and technological advancement have increased the level of competition among companies across the world. Therefore, this study focused on determining the effects of organizational citizenship behavior on the competitiveness of SACCOS.
Methodology: The study sought to use a descriptive survey research design. The study population is 176 Deposit Taking SACCOS. Both primary and secondary data was collected. Secondary data was obtained from these companies' audited annual financial reports for five years from 2019 to 2023. To complement this data, questionnaires were administered to the employees of SACCOS. To analyze the data, descriptive statistics, correlation, and regression analysis was carried out with the aid of the Statistical Package of Social Sciences. The inferential statistical framework, specifically linear regression analysis, was employed to investigate the relationships between independent variable and the dependent variable. Findings were presented using tables, charts, and graphs, to enhance interpretation of results.
Findings: It was found that there is a significant and positive relationship between organization citizenship behaviour and competitiveness of Saccos (β1 =0.310, p=0.000).
Unique Contribution to Theory, Practice and Policy: The study recommended that Saccos need to identify and understand the unique needs required to deal with competitiveness.
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Copyright (c) 2026 Maorwe Harun Narua , Dr. Kabare Karanja, Dr. Wallace Atambo, Dr. Rebeccah Ann Maina
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