The Influence of commercial banks' products accessibility strategy on growth of MSEs in Kenya

Authors

  • Jane Karambu Kathuku Jomo Kenyatta University of Agriculture and Technology
  • Dr. Patrick Karanja Ngugi Jomo Kenyatta University of Agriculture and Technology
  • Dr. Willy Muturi Jomo Kenyatta University of Agriculture and Technology

Abstract

Purpose: The main purpose of this study was to establish the influence of commercial banks' products accessibility strategy on growth of MSEs in Kenya

Methodology: The study employed a descriptive survey design with a population of 2,519,457 MSEs in Kenya and the chief credit officers from the 44 commercial banks in Kenya. The bank chief credit officers and MSEs owners were targeted for information by this study because they were likely to be the decision makers. The chief credit officers who were sampled from the headquarters of the commercial banks were actively involved in making lending decisions. The researcher used purposive sampling to select respondents. The sample size which was purposively selected was comprised of 352 respondents. The study will use questionnaires to collect data from the field. Both quantitative and qualitative data gathered will be coded and analyzed using Statistical Package for Social Sciences (SPSS) computer software. Descriptive statistics was used to analyze the data in frequency distributions and percentages which were presented in tables and figures. Inferential statistics were used to analyze qualitative data.

Results: The study found out that commercial banks' product accessibility have a positive and significant effect on MSEs growth.

Unique contribution to practice and policy: Based on the findings of the study, recommended that commercial banks should ensure that their products are accessible since it leads to MSEs Growth.

Downloads

Download data is not yet available.

Author Biographies

Jane Karambu Kathuku, Jomo Kenyatta University of Agriculture and Technology

post graduate student

Dr. Patrick Karanja Ngugi, Jomo Kenyatta University of Agriculture and Technology

Lecturer, JomoKenyatta University of Agriculture and Technology

Dr. Willy Muturi, Jomo Kenyatta University of Agriculture and Technology

Lecturer, JomoKenyatta University of Agriculture and Technology

References

Biswas, A (2008). Role of Financing Policies and Financial Institutions for Micro, Small and Medium Entrepreneurs.

Calice, P., Chando, V., & Sekioua, S. (2012). Bank Financing to Micro and small enterprises in East Africa: Findings of a Survey in Kenya, Tanzania, Uganda, and Zambia. Working Paper No. 146.

African Development Bank Group. Office of the Chief Economist.

Hallberg, Kristin.(2010), "A Market- Oriented Strategy for Small and Medium - Scale

Enterprises," Discussion Paper 40, International Finance Corporation.

Hyatt L (2001). "A simple guide to strategy", Nursing Homes, 50(1): 12-13.

Kombo, D. K., & Tromp, D.L.A. (2013). Proposal and Thesis Writing: An Introduction. Nairobi: Paulines Publications Africa.

Malburg C (2000). "Competing on costs", Industry Week, 249(17): 31.

Ochieng, N. A. (2015). International Market Factors Affecting the Performance of Small and Medium Enterprises in Kenya: 2000-2014 (Doctoral dissertation, University of Nairobi).

Osoro, K., & Muturi, W. (2013). The role of micro financial institutions on the growth of SMEs in Kenya: A case study of micro financial institutions in Kisi Town. IOSR Journal of Humanities and Social Science (IOSR-JHSS), 16(1), 2279-0837.

Republic of Kenya (2012). The Micro and Small Enterprises Act. Nairobi, Kenya: Government Printer.

Downloads

Published

2016-10-04

How to Cite

Kathuku, J. K., Ngugi, D. P. K., & Muturi, D. W. (2016). The Influence of commercial banks’ products accessibility strategy on growth of MSEs in Kenya. European Journal of Business and Strategic Management, 1(2), 62–70. Retrieved from https://iprjb.org/journals/index.php/EJBSM/article/view/107

Issue

Section

Articles