Corporate Social Responsibility Practices and Stakeholder Perceptions: A Cross-Cultural Analysis in Kenya
DOI:
https://doi.org/10.47604/ijlg.2695Keywords:
Corporate Social Responsibility Practices, Stakeholder PerceptionsAbstract
Purpose: The aim of the study was to analyze the corporate social responsibility practices and stakeholder perceptions: a cross-cultural analysis in Kenya.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: The study on CSR Practices and Stakeholder Perceptions in Kenya shows that locally aligned initiatives and environmental sustainability are key to positive stakeholder views. Transparent and participatory CSR approaches enhance corporate reputation and trust, despite challenges like inconsistent implementation and limited stakeholder engagement. Culturally sensitive CSR strategies are crucial for fostering sustainable business practices and favorable stakeholder perceptions in Kenya.
Unique Contribution to Theory, Practice and Policy: Stakeholder theory, institutional theory & cultural dimensions’ theory may be used to anchor future studies on corporate social responsibility practices and stakeholder perceptions: a cross-cultural analysis in Kenya. Businesses should tailor their CSR strategies to align with the cultural values and expectations of stakeholders in different regions. Policymakers should advocate for regulatory frameworks that incentivize responsible business practices while considering cultural nuances to ensure effective implementation and compliance across diverse global contexts.
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