Strategic Capabilities and Competitive Advantage of Microfinance Institutions in Rwanda: A Case of Duterimbere-IMF Plc

Authors

  • Regine Ishimwe Mount Kenya University
  • Malgit Amos Akims, PhD Mount Kigali University, Rwanda

DOI:

https://doi.org/10.47604/ijsm.3019

Keywords:

Human Resource Capabilities, Marketing Capabilities, Strategic Capabilities, Technological Capabilities, Competitive Advantage

Abstract

Unique Contribution to Theory, Practice and Policy: The study recommends that Duterimbere Microfinance Institution should continue to refine its marketing strategies and enhance its technological capabilities to stay ahead of competitors. Duterimbere Microfinance institution should continue refining its marketing strategies and investing in technological advancement that enhances operational efficiency, customer satisfaction, and data-driven decision-making to stay ahead of competitors. Technical capabilities like digital platforms, mobile banking, and online marketing tools should also be leveraged to support the efforts in marketing.

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Published

2024-10-22

How to Cite

Ishimwe, R., & Akims, M. (2024). Strategic Capabilities and Competitive Advantage of Microfinance Institutions in Rwanda: A Case of Duterimbere-IMF Plc. International Journal of Strategic Management, 3(5), 25–40. https://doi.org/10.47604/ijsm.3019

Issue

Vol. 3 No. 5 (2024)

Section

Articles

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Copyright (c) 2024 Regine Ishimwe , Malgit Amos Akims, PhD

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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